Consumer profiles in the Netherlands.
Why Consumatrix Profiles?
There are many different types of households in the Netherlands. Varying from students to retirees and young starters to well-to-do people over 50. By understanding the different types of households you can target effectively. This is very beneficial as each profile requires a different type of approach. To gain insight into this, you can use our Consumatrix Profiles. They help you, among other things, to increase your conversion.
Gain insights and improve your relationship with customers
Consumatrix Profiles are segmentations of all households in the Netherlands. We built these by collecting socio-demographic, geographic, real estate and household characteristics. 13 different profiles have been developed.